Doing this will get you from good to great.

Think of any successful person that you know or have read about.  Now, think about what made them successful to the point that you remember their story?  You can likely think of lots of successful people, but why this person and not someone else?  What makes their story memorable?

Your first thought is probably about their achievements, but then you realize that there has to be more to their story than just what they produced...something bigger than even the sum of their accomplishments.  

Think about a main character in your favorite book or movie.  While their actions and personality may come to mind first, it's what they had to give up that makes them worthy of your attention (and money).  Sacrifice.  Every great story involves a great sacrifice.  You can't achieve the impossible without risk.

Playing it safe doesn't make an interesting story, and while it's comfortable for you, it won't get you to great.

"Life's like a movie, write your own ending." Kermit the Frog, The Muppet Movie

Want to learn more about making your life a better story?  Check out Donald Miller's book, A Million Miles in a Thousand Years

No is not a four letter word.

Self-described people pleasers find it hard, if not impossible, to say no.  Their anxiety often centers around the potential for losing out on a future opportunity.

"If we don't solve this problem for the customer, they won't buy other services from us later."

"I really should take on the new project because I won't get an opportunity like this again."

Whether we are "shoulding" on ourselves or letting others "should" on us, why is the reason to say yes based only on the future positive outcome (future new business or future project offers)?  There are an infinite number of outcome possibilities, but it's the worry of marginalization, the fear of insignificance, that drives the decision.

Don't be bullied.  Be decisive.

Grass roots.

Everyone's yard or garden requires tending.  Got a bare spot in need of new grass?  You can't just throw down some seed and wait for it to take root.  You start by preparing the area to make it habitable for the new seed, but you have to keep the seeds moist and create the right environment to coax them into growing into a lush, green turf.  Maybe missing a day of watering doesn't matter, but what happens if you miss two days...or three? Positive change is hard and doesn't happen without effort.  The effort itself doesn't need to be hard, but it does need to be accompanied by consistency to give the roots a chance.